You’ve probably heard of guest blogging before, but just in case, let me give a quick description of what it is. A guest blog post is when someone other than the owner of a blog writes content, and the owner of the blog posts this content while giving credit to the original author, sometimes just by name and sometimes with a link to the content writer’s website. This is good.
Make sure to read through to the bottom as there is a list of 13 commonly overlooked benefits to Guest Blogging to help you paint a better picture (from techperk.)
Why Are Guest Blog Posts Good?
But why is guest posting good? First, let’s look at it from the perspective of the blog owner. They don’t have to spend nearly as much time to publish content when they don’t have to write it themselves. Furthermore, they still have control over the content. They can always choose to reject what a guest blogger has written before it is posted. But more than just being convenient, it can also provide their audience with a fresh and interesting view on a topic, or even provide some expertise that the blog owner doesn’t have by themselves. Which means it’s good for the blog’s visitors, which inherently makes it good for the blog owner.
But what about the writer? Why should he or she spend time writing free content for someone else? In short, exposure, traffic, and rankings. Since this post is attributed to the original content writer, an entire audience that may never have heard of the content writer will suddenly know of him or her. This alone makes it a valuable marketing tool, but that’s not all there is to it. With a link in the post, it can also directly drive traffic to the content writer’s website! Anyone who owns a website knows that a website without traffic is worthless, and that traffic is undoubtedly valuable. This is a great, legitimate, and inexpensive way to get some extra traffic. But that’s not even the best part. The link does more than drive traffic. It gives you a vote for Google searches. These are some of the most valuable links you can get for increasing your rankings in Google due to the unique content and the limited number of in-content links. Plus, they tend to be permanent, so each one will continue to help for an extended period of time.
Is This Better Than Other Forms of Link Building?
Short answer: yes. Google is able to tell if a link is part of a navigation sidebar or footer, and these links are discounted, though the sheer number of them can still sometimes make them quite valuable. Links in the form of ads can be powerful, but you either continue paying for them or they disappear. Links in a guest blog post are permanent, generally free outside of the time spent to get them, and in context so they are not discounted like footer or sidebar links are.
How Do You Actually Get a Guest Blog Post?
So, I’ve established that they are important, but how do you get them?
This will take some finesse, some practice, and lots of rejections. You will need to send requests to blog owners that include your idea for a guest blog post. These requests should compliment something specific on their site, and should include links to samples of your writing. Of course, the request itself should be well written and free of any spelling or grammatical errors. However, even when these requests are well written with good ideas, the blog owner will often refuse the offer. You’ll have to have a thick skin for this, as you’ll likely get more rejections or no responses than you’ll get accepted blog posts. Fear not, however, as there are some ways to increase your success rate.
Here is a rough step-by-step guideline for how to do this (with more details to follow):
- Find a blog that is more likely to accept a guest blog post offer.
- Make sure this blog fits your niche.
- Write your request well, and provide examples of your writing in your request.
- Write the post using a targeted keyword.
- Link to your own site sparingly and respectfully, but try to get a targeted keyword for your anchor text.
If you approach blog owners that are explicitly looking for a guest blogger to post on their site, your success rate will go up dramatically. There are a few ways to do this. The first, and most tedious, way is to go to lots of different blogs and look for some sort of submission page. Though they are in the minority, there are many bloggers who openly advertise on their site for guest bloggers. Some of them are pickier than others about the quality, quantity, and topic of the content than others, so you’ll likely still get rejections even from these bloggers, but at least you know up front that they want somebody, even if it might not be you, to do a guest blog post for them. However, this requires going to lots of different blogs and hoping you can find such an advertisement or submission page, which will likely be called different things and be in completely different locations depending on the website. Persevere! Don’t give up!
I just started a section on this Blog for Guests to come in and share their wisdom.. Contact me through the contact page and if you have unique, original content you would like showcased then let’s talk business! ‘Smart people say Smart things‘
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